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Launch Announcement
Female-founded travel brand hae hae launched 9th June 2026, introducing a more considered approach to packing for modern travellers.
Founded in the North East of England, hae hae was created for those who love being away — but don’t love the chaos that often comes with packing. The brand’s debut collection is designed to bring structure, calm and confidence to life on the move.
The collection will be available exclusively at haehae.co.uk.
Interviews with the founder are available upon request.
About hae hae
hae hae is a female-founded travel brand based in the North East of England, created for modern life on the move.
Built around the belief that life is inherently a little messy — busy minds, overflowing wardrobes, half-planned trips and last-minute changes are all part of it. Rather than trying to eliminate that, hae hae is designed around it, creating products that bring structure to the moments that need it most.
life’s messy. your luggage doesn’t have to be.
Brand Story
hae hae was shaped by a genuine love of travel and years of doing it in many forms — from beach escapes and long-haul adventures to city breaks and work trips.
But no matter the destination, the same frustration kept coming back: packing. Deciding what to bring, making everything fit, and trying to keep things organised once a suitcase inevitably became a wardrobe.
hae hae exists to remove that friction — turning packing from something that feels overwhelming into something more considered, more controlled, and easier to manage.
The chaos can be tamed — and still look good doing it.
Founder
hae hae was founded in the North East of England by Lindsey Rox, inspired by a love of travel and a long-standing frustration with overpacking and disorganised suitcases.
After years of packing “just in case” and never quite feeling in control of her luggage, Lindsey set out to create a solution that felt both practical and considered. hae hae was built around real travel habits — not idealised ones — with the aim of making packing simpler, more structured, and far less stressful.
The Product
hae hae launches with a considered collection of compression packing cube sets designed to bring structure and simplicity to modern travel.
Crafted from lightweight, tear-resistant nylon with a water-resistant finish, each cube is built for durability while maintaining a clean, minimal aesthetic. A dual-zip compression system reduces volume by up to 30%, creating more space in your suitcase without overstuffing.
Unlike traditional packing cubes, the structured design allows each cube to hold its shape while packing, making organisation more intuitive from the start. Finished with strong, non-snag zips and a mesh-free construction, the result is a suitcase that feels cohesive rather than chaotic.
hae hae proves that practical travel accessories can be thoughtfully designed — and built to perform.
Key Features
- Dual-zip compression system (reduces bulk by up to 30%)
- Structured design for easier packing
- Strong, non-snag zips
- Tear-resistant nylon construction
- Water-resistant finish
- Lightweight yet durable
- Clean, mesh-free design
Collection Details
- Available in 2-pack, 4-pack and 6-pack sets
- Colourways: Ink and Blossom
- Designed to fit seamlessly within cabin and full-size luggage
- Prices from £45
- Available exclusively at haehae.co.uk
Download press images: here
For press enquiries, please contact hello@haehae.co.uk