our story

hae hae began with a trip to South Korea.

Inspired by the Korean word hae, meaning sun, our name represents brighter days, new energy and the excitement of somewhere still to come.

The culture and the way thoughtful aesthetics and everyday functionality came together helped shape the world of hae hae: travel products that look good, work properly and make getting away feel that little bit easier.

life’s messy. your luggage doesn’t have to be.

We created hae hae for people who love being away, but don’t always love the packing part. We’re not here to turn you into the perfect packer or tell you to take less. Real life is messy, plans change and sometimes you need the extra outfit.

Our thoughtfully designed compression packing cubes help contain the suitcase chaos, giving you one less thing to think about and more headspace to enjoy where you’re going.

Oh, and we’re a female-founded travel brand based in the North East of England.